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《澳門大學發展基金會冠名教授講座:旅遊和款客服務業的網站評估》University of Macau Development Foundation Named Professorship Lecture: Website Evaluation in Tourism and Hospitality
講者:
羅振雄教授
澳門大學發展基金會智慧旅遊講座教授
澳門大學亞太經濟與管理研究所副所長
Speaker:
Prof. Chun Hung Roberts Law (Prof. Rob Law)
University of Macau Development Foundation Chair Professor of Smart Tourism
Deputy Director, Asia-Pacific Academy of Economics and Management, University of Macau

自上世紀九十年代後期網站使用興起,網站評估越來越受到學術界的關注。在以往的旅遊與款客服務研究中,學者已開發並採用多種網站評估方法。講座將追溯網站評估模型的歷史演變,並討論研究趨勢。此外,將介紹不同的網站評估模型及相關基準。根據實證研究結果,功能性和可用性是網站質量評估的關鍵指標。更重要的是,款客服務網站評估的成果與智慧旅遊發展的最終目標相匹配,即可達性、可持續性、文化傳承與創意、數字化。講座可為業界的網站設計及推廣提供實踐啓示。

Website evaluation has gained increasing attention from academia since the late 1990s. Prior studies in general, particularly in tourism and hospitality, have developed different methodologies and approaches for website evaluation. This presentation will trace the chronological changes in website evaluation models and discuss the research trend. Various website evaluation models and relevant criteria will also be introduced. Based on empirical findings, functionality and usability are the key indicators for evaluating website quality. More importantly, the outcomes of hospitality website evaluation match the goals of smart tourism development, namely accessibility, sustainability, cultural heritage and creativity, and digitalisation. This lecture provides practical implications for practitioners to design and promote their websites.

Sep 28, 2022 03:30 PM in Beijing, Shanghai

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