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《澳門大學發展基金會冠名教授講座:旅遊和款客服務業的網站評估》University of Macau Development Foundation Named Professorship Lecture: Website Evaluation in Tourism and Hospitality
Prof. Chun Hung Roberts Law (Prof. Rob Law)
University of Macau Development Foundation Chair Professor of Smart Tourism
Deputy Director, Asia-Pacific Academy of Economics and Management, University of Macau


Website evaluation has gained increasing attention from academia since the late 1990s. Prior studies in general, particularly in tourism and hospitality, have developed different methodologies and approaches for website evaluation. This presentation will trace the chronological changes in website evaluation models and discuss the research trend. Various website evaluation models and relevant criteria will also be introduced. Based on empirical findings, functionality and usability are the key indicators for evaluating website quality. More importantly, the outcomes of hospitality website evaluation match the goals of smart tourism development, namely accessibility, sustainability, cultural heritage and creativity, and digitalisation. This lecture provides practical implications for practitioners to design and promote their websites.

Sep 28, 2022 03:30 PM in Beijing, Shanghai

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